UNAM
Revista Digital Universitaria
Revista Digital Universitaria ISSN: 1607 - 6079 | Publicación mensual | 1 de julio de 2013 vol.14, No.7

ABSTRACT

Vicente Rojo, graphic designer

Luz del Carmen Vilchis



Rafael López Castro has said that'' Vicente Rojo discipline is a graphic designer and painter becomes freedom.'' Now we have the opportunity to discover through the interview that Dr. Luz del Carmen Vilchis made ​​exclusively for the University Digital Magazine graphic and visual vocation of Vicente Rojo narrated by him: his beginnings, influences and the legacy he leaves for new generations of both designers and artists plastics.

In 2012 to celebrate 80 years of Vicente Rojo, the Economic Culture Fund released "80 Vicente Rojo" with testimony from Barbara Jacobs, Elena Poniatowska, Arnoldo Kraus, José Emilio Pacheco, and plastic presence of Graciela Iturbide, Francisco Toledo Jose Luis Cuevas, Rafael Barajas "the Voyeur" and Eduardo del Río "Rius" among many others. All Vicente Rojo friends in 1949, at age 17, come to Mexico from Barcelona "without having a clue ..."

The UNAM, meanwhile, mounted a show with the same name in the Centro Cultural Universitario Tlatelolco, which was aware of the work of leading graphic designers in honor of Vicente Rojo, the distance that is recognized as a good teacher: "Yes it is true, I was a good teacher, because they all managed to make their lives, work and identity, which means that I was a good teacher, but know that I'm not. The result is that, each one took his way ...

Keywords: Vicente Rojo, graphic designer, art.