UNAM
Revista Digital Universitaria
Revista Digital Universitaria ISSN: 1607 - 6079 | Publicación mensual | 1 de agosto de 2013 vol.14, No.8

ABSTRACT

Socially Responsible Advertising Graphic Design. Social considerations from rhetoric and semiotic

Ricardo Victoria Uribe, Alejandra Uría Rangel, Erika Rivera Gutiérrez y Miguel Ángel Rubio Toledo



Nowadays the world that surrounds us is oversaturated of publicity images, selling us products and services, but what is significant is that these items have a significant impact on society. It is through the clever use of semiotics and rhetoric that not so good for society or the human rights speeches are created. It is because of this that graphic designers must take a more ethic and socially responsible about how these messages are conformed and the impact that they wish to have in their communities. The aim of this paper, product of a Master’s research project for a dissertation, is to present a general view of the social responsibility of the graphic designer regarding the publicity he creates and to invite reflecting upon these topics.

Keywords: Social responsibility; graphic design, graphic publicity; rhetoric; human rights; social impact.