Revista Digital Universitaria ISSN: 1607 - 6079 | Publicación mensual | 1 de julio de 2014 vol.15, No.07
ABSTRACT
Measuring the real impact that science communication has in Mexican society is a complex task. For decades, science communicators consider that broad audiences does not necessarily guarantee a successful experience, since the public understanding of scientific messages can be quite superficial. But even if the latest is correct, we haven´t developed efficient techniques for measuring impacts in science communication; therefore, a huge event is almost by definition, a successful one. From this perspective, the author will review three massive shows given by actor Paul Zaloom, otherwise known as Beakman, who performed in Mexico City in 2014.
Keywords: science communication, mass media, social networks, social perception, social impact.
Science Communications and the public: do you really want to be successful?
Maria Emilia Beyer RuizMeasuring the real impact that science communication has in Mexican society is a complex task. For decades, science communicators consider that broad audiences does not necessarily guarantee a successful experience, since the public understanding of scientific messages can be quite superficial. But even if the latest is correct, we haven´t developed efficient techniques for measuring impacts in science communication; therefore, a huge event is almost by definition, a successful one. From this perspective, the author will review three massive shows given by actor Paul Zaloom, otherwise known as Beakman, who performed in Mexico City in 2014.
Keywords: science communication, mass media, social networks, social perception, social impact.