UNAM
Revista Digital Universitaria
Revista Digital Universitaria ISSN: 1607 - 6079 | Publicación mensual | 1 de julio de 2014 vol.15, No.07

ABSTRACT

Actions for a responsible leadership



Aleida Rueda


Beakman’s visit to Mexico produced an unlikely phenomenon, especially in scientific related events: a large social media following, three massive shows and uncharted enthusiasm. In the following article we study the success of this character from his origins, unveiling his creator’s tools, which might help communicate science in an effective manner.

Keywords: Beakman, Paul Zaloom, UNAM, Instituto de Física, Jok Church