Revista Digital Universitaria
Revista Digital Universitaria ISSN: 1607 - 6079 | Publicación mensual | 1 de julio de 2013 vol.14, No.7


The toy packaging design and its relationship to gender stereotypes

Héctor Adrián Luevano Torres

This document shows a brief analysis of literary and graphic elements in the image of toys more consuming mexican children, with the aim of identifying negative messages of gender that sent many of these toys. Besides demonstrate social assessments of gender since these objects are promoted, the primary intention is, eventually, to achieve to establish certain guidelines, considerations and suggestions for the design of neutral or androgynous toys.

Keywords: Toys; packaging; genus; codes; color; form; stereotypes.