#Mexico19s: digital transformation before the emergency

Abstract

During the Mexico City earthquake in September 19th, digital platforms had a primordial role in sharing information and facilitating help. However, those platforms also contributed to disinformation. In this article we reflect about the use of digital media and digital tools in such circumstances in order to understand the evolutionary moment in which we were then and the one in which we are now in the context of digital transformation and digital culture.
This text is based in the collaboration experience between CoDeck (an interdisciplinary team that integrates data science, social analysis and digital interaction into consultancies) and Huerto Roma Verde (an active community involved in common welfare that coordinates socio-environmental projects). A proposal was implemented in those crucial days after the earthquake; it was based on artificial intelligence with the intention of being actionable as well as a useful tool. The friction between ideas and its implementation in this unique context, consequence of the state of emergency, created dialectical dynamics that are analyzed with the objective of sharing what we learned from them. It is important to stress that all of this was possible in an emergency context where Internet connection and electricity were still working, ...

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