Our public image from social neuroscience
Keywords:
public image, personal image, reputation, social neuroscience, non-verbal communicationAbstract
We address how public image relates to the processes that, from its projection, take place in the brain. This analysis is made in order to reveal that public image management has to do with issues such as decision-making, reputation and social neuroscience, rather than with those of banal or superficial nature.
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Revista Digital Universitaria es editada por la Universidad Nacional Autónoma de México se distribuye bajo una Licencia Creative Commons Atribución-NoComercial 4.0 Internacional. Basada en una obra en http://revista.unam.mx/.